Blake's Story: I've been in the music scene since the late '80s, playing in bands, self-releasing my own music and working with independent labels, promoting shows, and watching too many good artists get lost in the chaos. After decades of juggling spreadsheets, email threads, and sticky notes, I built Artalyx because I needed it to exist.

Now I run Morella Records on the same system I'm giving you. This isn't software built by Silicon Valley developers who've never booked a tour or pitched a blog. It's built by someone who's done this work for 30+ years and got tired of the same old same old.

If you're serious about your music business, you need serious tools. Not enterprise bloatware that costs $500/month. Not another "musician app" that's just a glorified calendar. Real management software that respects your time and your artists.

— Blake Carpenter
Founder, Artalyx & Morella Records

What We Believe

Your success shouldn't cost you more. Most tools in this space take a bigger cut the better you do. Ours doesn't. Flat pricing, every tier, no revenue tax — ever.

Your data is yours. Export everything, any time, no questions asked. We'd rather earn your business every year than trap you into staying.

Everyone gets the real thing. Royalty statements, client portal, reporting — every feature, every tier, including Free. What you pay for is capacity, not access.

We run on it too. Morella Records isn't a demo account. It's a real label, running real royalty statements, real campaigns, and real artist payouts — on the exact same system you'd be signing up for.