Blake's Story: I've been in the music scene since the late '80s, playing in bands, self-releasing my own music and working with independent labels, promoting shows, and watching too many good artists get lost in the chaos. After decades of juggling spreadsheets, email threads, and sticky notes, I built Artalyx because I needed it to exist.

Now I'm launching Morella Records with the same system I'm giving you. This isn't software built by Silicon Valley developers who've never booked a tour or pitched a blog. It's built by someone who's done this work for 30+ years and got tired of the same old same old.

If you're serious about your music business, you need serious tools. Not enterprise bloatware that costs $500/month. Not another "musician app" that's just a glorified calendar. Real management software that respects your time and your artists.

— Blake Carpenter
Founder, Artalyx & Morella Records